Part of the idea of "Fairness" 4 Hip Hop, is a need for equity in analysis and portrayal of the culture. While Hip Hop does indeed have its fair share of misogynist and violent lyrics, such things must be placed into the larger societal context. As pointed out in previous articles, violence and sexism are part of the American reality. Hip Hop was not born somewhere in outer space--it was conceived, birthed and nurtured right here. Yet, as Cornell West notes, the criminalization of black males in American media and popular thought results in a bias towards Hip Hop as some aberration. In the following article Dr. Edward Rhymes points out the hypocrisy of painting Hip Hop as the eternal "bogeyman in blackface," while neglecting the institutional sexism and racism that dominates American mainstream culture.
Caucasian Please! America's Cultural Double Standard For Misogyny & Racism
By Dr. Edward Rhymes
Black Agenda Report
Despite the firing of Don Imus, corporate media continue to attempt to divert attention from long-established institutional sexism, in order to depict Black youth culture as the vector of the disease. The American reality is one of pervasive celebration of violence, in general, and violence against women, in particular -- a white cultural invention. Black rappers, who are owned and controlled by white corporations, did not create this culture of violence and misogyny, but are made the scapegoats for a much deeper national social crisis -- a landscape in which "The Godfather" and "Goodfellas" are revered as "classic" films.
Introduction
In this composition I will not be addressing the whole of hip-hop and rap, but rather hardcore and gangsta rap. It is my assertion that the mainstream media and political pundits -- right and left -- have painted rap and hip-hop with a very broad brush. Let me be perfectly clear, hardcore and gangsta rap is not listened to, watched, consumed or supported in my home and never has been. I will not be an apologist for anything that chooses to frame the dialogue about Black women (and women in general) and Black life in morally bankrupt language and reprehensible symbols.
In the wake of MSNBC's and CBS's firing of Don Imus, the debate over misogyny, sexism and racism has now taken flight -- or submerged, depending on your point of view. There are many, mostly white, people who believe that Imus was a fall guy and he is receiving blame and criticism for what many rap artists do continually in the lyrics and videos: debase and degrade Black women. A Black guest on an MSNBC news program even went as far as to say, "Where would a 66 year-old white guy even had heard the phrase nappy-headed ho" -- alluding to hip-hop music's perceived powerful influence upon American culture and life (and apparently over the radio legend as well) -- and by so doing gave a veneer of truth to the theory that rap music is the main culprit to be blamed for this contemporary brand of chauvinism.
However, I concur with bell hooks, the noted sociologist and black-feminist activist who said that "to see gangsta rap as a reflection of dominant values in our culture rather than as an aberrant 'pathological' standpoint, does not mean that a rigorous feminist critique of the sexist and misogyny expressed in this music is not needed. Without a doubt black males, young and old, must be held politically accountable for their sexism.
Yet this critique must always be contextualized or we risk making it appear that the behavior this thinking supports and condones -- rape, male violence against women, etc. -- is a black male thing. And this is what is happening. Young black males are forced to take the 'heat' for encouraging, via their music, the hatred of and violence against women that is a central core of patriarchy."
There are those in the media, mostly white males (but also some black pundits as well), who now want the Black community to take a look at hip-hop music and correct the diabolical "double-standard" that dwells therein. Before a real conversation can be had, we have to blow-up the myths, expose the lies and cast a powerful and discerning light on the "real" double-standards and duplicity. Kim Deterline and Art Jones in their essay, Fear of a Rap Planet, point out that "the issue with media coverage of rap is not whether African Americans engaged in a campaign against what they see as violent, sexist or racist imagery in rap should be heard -- they should. ...[W]hy are community voices fighting racism and sexism in mainstream news media, films and advertisements not treated similarly?
The answer may be found in white-owned corporate media's historical role as facilitator of racial scapegoating. Perhaps before advocating censorship of a music form with origins in a voiceless community, mainstream media pundits should look at the violence perpetuated by their own racism and sexism."
Just as the mainstream media and the dominant culture-at-large treats all things "Black" in America as the "other" or as some sort of science experiment in a test tube in an isolated and controlled environment, so hardcore rap is treated as if it occurred in some kind of cultural vacuum; untouched, unbowed and uninformed by the larger, broader, dominant American culture. The conversation is always framed in the form of this question: "What is rap's influence on American society and culture?" Never do we ask, "What has been society's role in shaping and influencing hip-hop?"
Gangsta and hardcore rap is the product of a society that has historically objectified and demeaned women, and commercialized sex. These dynamics are present in hip hop to the extent that they are present in society. The rapper who grew up in the inner-city watched the same sexist television programs, commercials and movies; had access to the same pornographic and misogynistic magazines and materials; and read the same textbooks that limited the presence and excluded the achievements of women (and people of color as well), as the All-American, Ivy-league bound, white kid in suburban America.
It is not sexism and misogyny that the dominant culture is opposed to (history and commercialism has proven that). The dominant culture's opposition lies with hip-hop's cultural variation of the made-in-the-USA misogynistic themes and with the Black voices communicating the message. The debate and the dialogue must be understood in this context.
Popular Culture's Duplicitous Sexism & Violence In Black And White
In a piece I penned a couple of years ago, I endeavored to point out the clear ethnic and racial double-standards of the media and society as it pertains to sex and violence. My assertion was, and remains to be, that the mainstream media and society-at-large, appear to have not so much of a problem with the glorification of sex and violence, but rather with who is doing the glorifying. In it I stated that "if the brutality and violence in gangsta rap was truly the real issue, then shouldn't a series like The Sopranos be held to the same standard? If we are so concerned about bloodshed, then how did movies like 'The Godfather,' 'The Untouchables' and 'Goodfellas' become classics?"
I then addressed the sexual aspect of this double-standard by pointing out that "Sex & The City," a series that focused, by and large, on the sexual relationships of four white women, was hailed as a powerful demonstration of female camaraderie and empowerment.
This show, during its run, was lavished with critical praise and commercial success while hip-hop and rap artists are attacked by the morality police for their depiction of sex in their lyrics and videos. The don't-blink-or-you'll-miss-it appearance of Janet Jackson's right bosom during [a] Super Bowl halftime show. ... caused more of a furor than the countless commercials that (also aired during the Super Bowl) used sex to sell anything from beer to cars to gum. Not to mention the constant stream of commercials that rather openly talks about erectile dysfunction medication."
The exaltation of drugs, misogyny and violence in music lyrics has a history that predates NWA, Ice Cube, Ice T and Snoop Dogg. Elton John's 1977 song "Tickin," was about a young man who goes into a bar and kills 14 people; Bruce Springsteen's "Nebraska," featured a couple on a shooting spree, and his "Johnny 99," was about a gun-waving laid-off worker; and Stephen Sondheim's score for "Assassins," which presented songs mostly in the first person about would-be and successful presidential assassins.
Eric Clapton's "Cocaine" and the Beatles' "Lucy in the Sky with Diamonds" (LSD) as well as almost anything by Jefferson Airplane or Spaceship. Several songs from "Tommy" and Pink Floyd's "The Wall" are well known drug songs. "Catholic girls," "Centerfold," "Sugar Walls" by Van Halen were raunchy, misogynistic, lust-driven rock refrains.
Even the country music legend Kenny Rogers in his legendary ballad, "Coward Of The County," spoke of a violent gang-rape and then a triple-homicide by the song's hero to avenge his assaulted lover. Marilyn Manson declared that one of the aims of his provocative persona was to see how much it would take to get the moralists as mad at white artists as they got about 2LiveCrew. He said it took fake boobs, Satanism, simulated sex on stage, death and angst along with semi-explicit lyrics, to get the same screaming the 2LiveCrew got for one song. Manson thought this reaction was hypocritical and hilarious.
Other artists like Kid Rock have won commercial success easily and faced only minor battles with the FCC with songs such as: "F**k U Blind. Consider the lyrics of Kid Rock, whose piercing blend of hard rock, metal and misogyny has sold millions of records:
Now if you like the booty come on fellas show it This is your last verse to wax so why would you blow it And if the ladies if you are tired of a man on your fanny Then f--k you go home and watch the tube with granny ... Just look at all the girls that are dying to get some Man, just don't be a wussy
And I'll guarantee you could get a piece of p----
Likewise, consider the lyrics of the rock song "Anything Goes" from Guns 'N Roses:
Panties 'round your knees
With your ass in debris
Doin' dat grind with a push and squeeze
Tied up, tied down, up against the wall
Be my rubbermade baby
An' we can do it all.''
The bad-boy, outlaw rockers have traditionally and consistently been marketed and packaged as misogynistic. Artists and groups such as David Lee Roth, Kid Rock, Metallica, Uncle Kracker, to name a few.
Take note of the following list of rock groups and some of the albums and songs that they have released: American Dog (released an album in 2001 titled, Six Pack: Songs About Drinkin & F**kin), Big C*ck (released an album in 2005 titled: Year Of The C**k -- with titles like Bad Motherf***er, Hard To Swallow & You Suck The Love Out Of Me) W.A.S.P. (released an album in 1983 titled: Animal: F**ks Like A Beast, an album in 1997 K.F.D.: Kill, F**k, Die), Faster Pussycat (released album in 1992 titled Whipped -- with a song titled Loose Booty, 2001 titled: Between The Valley Of The Ultra P**sy, 2006 album titled: The Power Of The Glory Hole -- with such titles as Porn Star and Shut Up & F**k), Lynch Mob (released an album in 2003 titled: Evil: Live -- featuring the song (Tie Your Mother Down) and a compilation album released in 2003 titled C**k'N'Roll: The World's Sleaziest Rock Bands -- displaying "hits" like: Dog Sh*t Boys -- One Minute F**k, Sagger -- The Closest I've Ever Come To F**king Myself and Hellside Stranglers -- Motherf***ers Don't Cry.
In an article by Dana Williams titled, BEYOND RAP: Musical Misogyny, Ann Savage, associate professor of telecommunications at Butler University stated: "It's the repetitiveness of the messages, the repetitiveness of the attitudes, and it builds on people...." "People say rap is dangerous. Yes, rap music does have misogyny, but there has always been an objectification and misogyny against women in music," said Savage. "Yet we focus on the black artists, not the rockers and not even the white executives who are making the big money from this kind of music."
Savage further asserts that the race-based double standard applies to violent content in music as well. "There was the Eric Clapton remake of Marley's 'I Shot the Sheriff,' and there was little to be said. But then you have the 'Cop Killer' song by Ice-T and it's dangerous and threatening."
In this same article Cynthia Fuchs, an associate professor at George Mason University, affirmed that "the public seems far more disturbed by misogynistic lyrics in the music of rap and hip hop artists who are largely black than similar lyrics in rock music, perceived by most as a white genre."
"The flamboyance of rock is understood as performance, rather than from the perspective of personal feelings," said Fuchs, who teaches courses in film and media studies, African American studies and cultural studies. "These guys are seen as innocuous. They appear to be players in the fence of accumulating women in skimpy costumes, but they aren't necessarily seen as violent. The mainstream takes it (hip hop and rap) to represent real-life, so it's seen as more threatening than some of the angry, whiney white boy rock, even though the same messages and images are portrayed."
Moreover, in a piece titled C*ck Rock from the October 21-November 3, 2003 edition of the online music magazine Perfect Pitch, it was revealed that when the Hustler founder and entrepreneur Larry Flynt wanted to combine the worlds of porn (the ultimate god of misogyny) and music he did not turn to rap, but rather to rock.
It was stated that since porn has been mainstreamed, they wanted a more "contemporary" look -- and when they looked for a contemporary look, did they seek out the likes of Nelly, Chingy, 50 Cent or Ludacris? No. Rock legend Nikki Sixx was chosen to "grace" the cover of Hustler's new venture along with his adult-entertainment and former Baywatch star girlfriend Donna D'Errico wearing nothing but a thong and Sixx's arms.
It is my belief that this paradigm; this unjust paradox exists because of the media stereotypes of black men as more violence-prone, and media's disproportionate focus on black crime (which is confused with the personas that rappers adopt), contribute to the biased treatment of rap. The double standard applied to rap music makes it easier to sell the idea that "gangsta rap" is "more" misogynist, racist, violent and dangerous than any other genre of music.
However, I believe that bell hooks conceptualized it best in her essay Sexism and Misogyny: Who Takes the Rap?: "To the white dominated mass media, the controversy over gangsta rap makes great spectacle. Besides the exploitation of these issues to attract audiences, a central motivation for highlighting gangsta rap continues to be the sensationalist drama of demonizing black youth culture in general and the contributions of young black men in particular. It is a contemporary remake of 'Birth of a Nation' only this time we are encouraged to believe it is not just vulnerable white womanhood that risks destruction by black hands but everyone."
Part of the allure of gangsta or hardcore rap to the young person is its (however deplorable) explicitness. The gangsta rapper says "bitches" and "hos," defiantly and frankly (once again... deplorable) and that frankness strikes a chord.
However, it is not the first time that a young man or woman has seen society "treat" women like "bitches" and "hos." Like mother's milk, the American male in this country has been "nourished" on a constant diet of subtle messages and notions regarding female submission and inferiority and when he is weaned, he begins to feed on the meat of more exploitative mantras and images of American misogyny long before he ever pops in his first rap album into his CD player.
Young people, for better or worse, are looking for and craving authenticity. Now, because this quality is in such rare-supply in today's society, they gravitate towards those who appear to be "real" and "true to the game." Tragically, they appreciate the explicitness without detesting or critically deconstructing what the person is being explicit about.
There have been many who have said that even with Imus gone from the airwaves, the American public in general and the Black community in particular will still be inundated by the countless rap lyrics using derogatory and sexist language, as well as the endless videos displaying women in various stages of undress -- and this is true.
However, by that same logic, if we were to rid the record stores, the clubs and the iPods of all misogynistic hip-hop, we would still have amongst us the corporately-controlled and predominantly white-owned entities of Playboy, Penthouse, Hustler and Hooters. We would still have the reality TV shows, whose casts are overwhelmingly white, reveling in excessive intoxication and suspect sexual mores.
If misogynistic hip-hop was erased from American life and memory today, tomorrow my e-mail box and the e-mail boxes of millions of others would still be barraged with links to tens of thousands of adult entertainment web sites. We would still have at our fingertips, courtesy of cable and satellite television, porn-on-demand. We would still be awash in a society and culture that rewards promiscuity and sexual explicitness with fame, fortune and celebrity (reference Anna Nicole, Paris Hilton, Britney Spears).
And most hypocritically, if we were to purge the sexist and lewd lyrics from hip-hop, there would still be a multitude of primarily white bands and principally-white musical genres generating song after song glorifying sexism, misogyny, violence and lionizing male sexuality and sexual conquest.
Dr. Edward Rhymes, author of When Racism Is Law & Prejudice Is Policy, is an internationally-recognized authority in the areas of critical race theory and Black studies.
Rhymes Reasons
Thursday, June 28, 2007
Caucasian Please! America’s True Double Standard for Misogyny and Racism
Sunday, April 15, 2007
Bad Rap: Racist German Army Film Blamed On Hip Hop?
A recent video clip of a German army instructor ordering a soldier to scream expletives and shoot at imaginary blacks from the Bronx, has caused outrage. Apologies have been made and there's an investigation into the bizarre incident. Yet, somehow, Hip Hop has been fingered as a culprit. Is this a legitimate charge? Or in the wake of Don Imus, are we yet again looking at an insult in search for a scapegoat? A televised cell phone video clip of a German army instructor ordering a soldier to envision African Americans from New York's Bronx borough as he fires a machine gun and yells obscenities during a military training session is igniting outrage in Europe and America. The video shows an instructor and a soldier in camouflage uniforms in a forest. The instructor tells the soldier, "You are in the Bronx. A black van is stopping in front of you. Three African-Americans are getting out and they are insulting your mother in the worst ways. … Act." A laugh can be heard on the recording. The instructor adds, "Before each shot, I want to hear a 'motherf——-!'" A German TV reporter who covers the military told ABC News that parts of American popular culture may be largely to blame for the racist behavior of the German soldiers. "There are quite a lot of [American] B movies or hip-hop songs where black people, Afro Americans, are portrayed as gangsters, are portrayed as criminals," said Carsten Lueb of the German NTV network. "Some people here in Germany they take it for real, not knowing that is completely wrong."
Racist German Army Clip Targets N.Y. Blacks- Hip Hop Takes the Rap
Was watching ABC News this evening and saw the following report:
So I'm thinking, okay. After the Don Imus affair, the news media "discovered" racism sometime last week. They'll treat it like a new phenomenon for a few days, and we'll move on to the next Anna Nicole Smith type story. What I wasn't prepared for, was a scene close to the end.
The soldier begins to fire his machine gun at the imaginary blacks and screams out 'motherf——-!" afer each round.
Oh okay. I get it, this is now part of the era of A.D.I. (After Don Imus). Hip Hop is now to blame for racism in Germany. The same Germany that gave us the Third Reich and the most extreme ideologies of white supremacy the world has yet seen. The Germany where the 20,000 to 30,000 blacks unfortunate enough to live under Nazi rule faced what the US Holocaust Museum termed "isolation...persecution, sterilization, medical experimentation, incarceration, brutality, and murder." The Germany responsible for the extermination of 6,000,000 Jews portrayed as some inferior "bastard offspring" of Africans and Asians. The Germany with a brutal and racist colonial legacy in Africa, including the Herero Massacre. The Germany where racist attacks (against blacks and others) had soared to over 40% by 2001; an Ethiopian-born man was beaten into a coma last April by a white mob. The Germany where black soccer players are taunted by thousands of fans who engage in "monkey chants" and throw bananas (part of a European continent wide derogatory ritual) when they enter on to the field. That's the Germany that now gets to blame Hip Hop for its racist sins.
Well, this must be a milestone in the history of creating scapegoats and irony. Even if one allows for the obvious reality that negative images of blacks is to blame for this incident, why lay it so easily at the feet of Hip Hop? Germany has a long history of Hip Hop, most of which is greatly divorced from "thug" rap. German Hip Hop has developed for such a time, that it now has its own indigenous sounds, beats, social movements and feel. There's hardly a need to form an image of Hip Hop based on "black criminals" from the Bronx when there's exposure to the creative diversity of indigenous German Hip Hop. Besides, of all the scary boogey-men the German army will have to face in the world, how do black residents of the Bronx skyrocket to the top? Did a group of blacks recently settle and form the ominous Republic of "Bronx-istan" somewhere near the Sudetenland?
Today Germany has a well established black community, the Afrodeutsche, who are a thriving part of modern German society. So in many ways, the country has come a long way from its past. And many of its citizens, black, white and Asian, can appreciate the full complexity of "The Bronx"--including the culture of Hip Hop that has been allowed to flourish on German soil. Incidents like this however, along with many others, show that Germany still has a long way to go on matters of race. Best to deal with that, rather than point a finger at Hip Hop.
Friday, April 13, 2007
The Martyrdom of Don Imus or The Devil Wears Hip Hop
Even in his demise talk show host "nappy-headed hos" Don Imus has attained a form of popular martyrdom. Read any of the many comment boards or blogs or gauge the reaction from commentators and regular citizens alike, and Imus is painted as a scapegoat—a sacrificial lamb (albeit a tainted one) that was vilified by a hypocritical black lynch mob that does not speak out equally against the use of derogatory language towards black women in rap music. Black commentator Earl Ofari Hutchinson even advocates that Don Imus is rapper Snoop Dogg’s “Frankenstein Monster." But did Don Imus really die for Hip Hop's sins? Or is the media elite protecting one of their own in order to restrict and limit our discussion? Even in his demise talk show host Don Imus has attained a form of popular martyrdom. Read any of the many comment boards or blogs or gauge the reaction from commentators and regular citizens alike, and Imus is painted as a scapegoat—a sacrificial lamb (albeit a tainted one) that was vilified by a hypocritical black lynch mob that does not speak out equally against the use of derogatory language towards black women in rap music. Imus had as much to say. "That phrase [nappy-headed hos] originated in the black community….I may be a white man, but I know that these young women and young black women all through that society are demeaned and disparaged and disrespected…by their own black men and that they are called that name." This defense has been cited repeatedly by defenders of Imus, and by those who assert it is rap music that is to blame for his slur. Increasingly conservative commentator Earl Ofari Hutchinson even advocates that Don Imus is rapper Snoop Dogg's "Frankenstein Monster." For Imus, a great deal was tolerated by CBS and MSNBC for a long time. But unlike Snoopp Dogg and the other purveyors of derogatory and sexist "thug" rap, or the radio landscape of insensitive commentary by Rush Limbaugh, Michael Savage and Laura Ingrams, Don Imus was able to have a program on mainstream television outlets that reached millions of viewers. Unlike the explicit drug-dealer glorifying Young Jeezy or the violent fictional mob boss Tony Soprano, Imus interviewed members of the media elite, presidential candidates, influence peddlers, and more. 50 Cent is derogatory in nearly every aspect of his lyricism, no doubt. But much like soft-core porn stars on Cinemax, he and other pushers of smut and violence, aren't afforded these privileges. Imus was. And when he crossed that line—wanting his cake and eat it too—he fittingly had his "ho" card pulled. Special thanks to Media Matters.org for the invaluable information.
The Martyrdom of Don Imus
or
The Devil Wears Hip Hop 
A Martyr and the Devil ?
However there is a glaring problem with the impending martyrdom of Don Imus—it rests on a series of omissions.
"Nappy Headed Hos:" Chances are if you heard the news story repeatedly, you mostly got the abridged version. Here's the larger context. Imus began by saying the women on the Rutgers team were some "rough girls" with "tattoos." It is the executive producer of the show Bernard McGuirk who interrupts to say, "Some hard-core hos." Imus responds, "That's some nappy headed-hos" and begins to compare them unfavorably to the women of the Tennessee team. McGuirk then jokes, "The Jigaboos vs the Wannabes," alluding to Spike Lee's School Daze. He and Imus go on to talk about the lack of femininity of the Rutgers players. A fellow regular on the show, sports announcer Sid Rosenberg, adds "It was a tough watch. The more I look at Rutgers, they look exactly like the Toronto Raptors." This larger context brings up an entirely different angle. What we have here are several white men indulging in an age old intersection of sexism and racism that degrades black women as either sexually exotic or physically unattractive—at least in comparison to white women. Put together, along with words like "Jigaboo," we have a story more offensive than the "nappy headed hos." But the media inexplicably leaves this context on the cutting room floor. And now our conversations and debates are restricted to, "well don't rappers use ho' too?" and "why is Imus being singled out?" Perhaps it's because "Jigaboo" wouldn't fit into the "it's the rappers fault" theme.
"Bitch is Going to be Wearing Cornrows:" Executive producer Bernard Guirk, who instigated the disastrous remarks about the Rutgers team but goes unmentioned in news stories, just weeks ago made comments that were even more inflammatory. Just one month ago, on the March 6, 2007 edition of MSNBC's Imus in the Morning, executive producer Bernard McGuirk stated that Sen. Hillary Rodham Clinton (D-NY) was "trying to sound black in front of a black audience" when she gave a speech on March 4 in Selma, Alabama, to commemorate the infamous 1965 "Bloody Sunday" Civil Rights march. McGuirk added that Clinton "will have cornrows and gold teeth before this fight with [Sen. Barack] Obama [D-IL] is over." Earlier in the program, in reference to Clinton's speech, McGuirk had said, "Bitch is gonna be wearing cornrows." McGuirk also said that Clinton will be "giving Crips signs during speeches," alluding to the infamous Los Angeles-based street gang. The entire time McGuirk is stating this, denigrating an important moment in Civil Rights history, Imus jokes along, never stating the words himself but urging on the comments and certainly never calling McGuirk out for them. Although all of this happened just a month ago, and McGuirk was intricately involved in this current controversy, somehow he escapes mention in most media depictions of the story. So, again, we are presented with no context by which people can make a sound examination of both the initial controversial event and the very recent history of the show.
"Whitey plucked you from the jungle"…and "took away your spears:" Bernard McGuirk made those statements just one month ago, on the same March 6, 2007 edition of Imus in the Morning mentioned above. He was doing a mocking imitation of African-American poet Maya Angelou. Don Imus, playing along, urges McGuirk to do his imitation of "that woman…the poet" who another guest (Rob Bartlett) compares to "Esther Rolles from Good Times." McGuirk eagerly indulges with a poem where he jokes about slavery and the stereotype of blacks being lazy: "Whitey plucked you from the jungle for too many years, Took away your pride, your dignity, and your spears, With freedom came new woes, Into whitey's world you was rudely cast, So wake up now and go to work? You can kiss my big black ass." It's only after a good laugh that Imus playfully warns McGuirk to stop because "I don't need any more columns."
"Bernard McGuirk is there to do 'nigger' jokes:" That was a quote attributed to Don Imus by producer Tom Anderson in 1998. Imus was speaking to CBS journalist Mike Wallace. At first denying that he had said so, when called to the carpet about it by Wallace, Imus laughed and admitted it—but said it was "off the record."
"That Animal [Venus Williams]….She's an Animal:" That was sports announcer Sid Rosenberg, a regular guest on the Imus show in June of 2001, talking about tennis player Venus Williams. Rosenberg was also part of the crew involved in this latest controversy [comparing the Rutgers women to a male basketball team] who disappeared from the headlines. "That animal…" Rosenberg says of Venus Williams in her appearance at the 2001 U.S. Open, "She's an animal." Commenting on the Williams sisters together, Rosenberg says, "I can't, I can't even watch them play anymore. I find it disgusting…They should play with the men." In his normal way, Imus calls this stupid, but allows Rosenberg to continue with his disparaging remarks. "A friend, he says to me, 'You know what,' he goes, 'Listen, one of these days you're going to see, find Venus and Serena Williams in Playboy.' I said, 'You gotta better shot at National Geographic." To this Imus responds, "That'll be fine." After a small furor erupted over this, Imus fired Rosenberg but re-hired him within a week after an apology was made on the air. Rosenberg would insist that his comments about the Williams sisters weren't racist, "just zoological." After a string of later offenses, including referring to Palestinians as "stinking animals" and mocking singer Kylie Minogue's cancer, Rosenberg was let go in 2005. However earlier this year he returned, and picking up on his old habit of demeaning women, especially black women, he referred to the Rutgers team as "a tough watch" and that "they look exactly like the Toronto Raptors."
As the above illustrates, the Imus show's problems with gender and race are not new. It was part of a larger pattern, one that had long been noted by others like Media Matters.org or FAIR, though glaringly overlooked by the mainstream media and tolerated by both CBS and MSNBC. Imus often walked a delicate tightrope, never straying directly into the most inflammatory remarks himself, but encouraging and allowing it from both Sid Rosenberg and Bernard McGuirk (the one hired to do "nigger jokes."). A May 30, 1996, column in The News & Observer of Raleigh, North Carolina, protesting the show's treatment of Maya Angelou, summed it up thusly:
In 2000, the show's treatment of blacks became so dismal, that African-American Chicago Tribune columnist Clarence Page appeared on the show and asked Imus to pledge to "cease all simian references [to] black athletes" and "references to noncriminal blacks as thugs, pimps, muggers, and Colt 45 drinkers." Imus responded, "I promise to do that." Page also asked that Imus put an end to black minstrel-like "Amos 'n Andy cuts," to stop the "comparison of New York City to Mogadishu," and cease with "all parodies of black voices." Imus joked, "I think Bernard should be doing this," but accepted the pledge, only to break it almost immediately.
And so the show has long operated. What was different this time was that Imus broke his own rule. Rather than letting McGuirk and Rosenberg make derogatory comments for him, he jumped into the fray, calling the Rutger's team "nappy headed hos." At first refusing to recant, when the heat was turned up he invited himself onto activist Rev. Al Sharpton's show to apologise. And it wasn't long before the media elite--from The Boston Globe's Tom Oliphant to Newsweek's Howard Fineman--rallied around him. However this time it wasn't enough. Key advertisers began to abandon him. MSNBC and CBS, perhaps fearing of opening a Pandora's Box into the show's sordid history, decided to finally cut ties with Imus and take their losses.
This has happened before. Right wing radio host Rush Limbaugh was invited in the summer of 2003 as a Sunday sports announcer for ESPN, even despite a long history of insensitive racial comments. By October of that year Limbaugh found himself mired in controversy when he made disparaging comments about black quarterback Donavan McNabb. Fearful of bad publicity, ESPN jettisoned Limbaugh quickly. Why was Limbaugh axed for what was normal fare on his radio show? Because what is usually allowed in right-wing radio commentary cannot be tolerated on a big name mainstream television station like ESPN.
